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MY TOP 5 SECRETS FOR CREATING AN IGTV CHANNEL PEOPLE LOVE

IGTV has officially become the it new thing + I’m seriously in love with everything about it.

But a lot of what I’ve been hearing is, “But, Nich, I’m stuck! How the heck do I come up with topics relevant to my peeps? How do I make this easy as pie so I don’t have yet another thing to add to my plate of biz tasks?”

That’s why today I wanted to share my Top 5 Secrets for Creating an IGTV Channel People Love.

Let’s go!

1. Brainstorm a List of Topics

At least 10, girl. You got this! If you’re stuck, think of things that people in your target audience would love to learn more about — don’t make this more complicated than it has to be.

Are you a health coach? A video on how to make your own celery juice without a juicer would be amazeballs.

Biz Strategist? How about a short vid on 5 practical ways to test interest? Or, how to sell (+ create) things your peeps actually want to buy?

Yoga Instructor? You could film a...

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WHAT IS IGTV

How many times have you wanted to watch a vid that a biz babe you love posted, but didn't have a whole 45-mins to commit to her goodness?

Que my latest obsession: IGTV.

And if you're wondering:  "should I set up my channel, how do I do it? how is it different, what do I share and should you brand your channel?" - you're totes in the right place. 

 

What is IGTV?

It’s a platform on Instagram that allows you to upload videos for your followers to watch while they’re in-app,  so they can pop-in while they’re waiting in the parent pick-up line or at their Saturday morning DryBar appointment 

It allows you to deliver that mad value, speak to your tribe like you would a girlfriend + ultimately, get in front of your audience (new + existing) more often!

Watch the video below to learn why it's making me do a happy dance in my office chair.
 

Here’s why I’m loving it:

  • It gives you a fun way to show-off your personality...
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HOW TO CREATE YOUR FACEBOOK GROUP COVER

Your Facebook group cover is the VERY first thing new members will see when they click over to learn more about your group.

Does it communicate with clarity, cohesion (and class) what your group is all about?

If not, it’s time for us to get your cover connecting and converting for you! Pinky promise it’s easier than you think! Your group is not just another Facebook group - so don’t you dare look it!



1. Write your copy FIRST

In a previous post, How Facebook groups can seriously change your business, I talk about the importance of being clear about the purpose of your group and how it will benefit both you and your members.

It’s important to be clear on who your group is for, and what members can expect to learn from you.

In her course, Fab FB groups, Caitlin Bacher teaches about having a clear hook and valuable freebie exclusive for members.

Having a really good plan in writing (or a google doc) will help you know what copy will go in your graphic.

...
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HOW FACEBOOK GROUPS CAN CHANGE YOUR BIZ

Facebook groups — chances are you’re apart of many, and participate in a few, but don’t have your own.

And to that I ask: Why the heck not, gorgeous??

Hosting your own Facebook group is a fabulous way to engage genuinely with your tribe, showcase what you do best and gain new clients who already know they love your work!

Sound great but still scrambling around aimlessly wondering how to do yours right so people actually want to stick around?

Let’s have a chat.

1. Remember This Is Your First Impression

For many people, your Facebook group will be their first impression of you and how you present yourself is extremely important. Before you start spreading the word about your new (incredible) Facebook Group, make sure you:

  •  Have your graphics in order + polished.
  • Have a clear “about” written so people know what exactly they’ll gain from joining.
  • Get clear on a posting schedule that works not just for your schedule, but for your business...
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HOW TO MAKE FACEBOOK GREAT AGAIN

Facebook has a bad rep these days.

A lot of what everyone’s saying is true: It can be majorly pay-to-play with the new algorithm changes, the constant barrage of “sell, sell, sell!” on your newsfeed can cause overwhelm and you may be thinking, “Do people even see my posts anymore?”

That being said, I still love Facebook and think it can be used as a great business tool for many reasons...when people utilize it correctly.

Here are a few ways I personally keep my Facebook mojo on the good-time train.

#1: I Go Live

Letting people see your beautiful face in business is a complete must! I’ve found that people want to see the human behind the screen and really relate to who they are, what they have to offer and get a peek into what their brand is like before they make a buying decision. If anything, going live is also a way to meet and network with boss babes who you may not have met otherwise! That’s a score in my book.


#2: I Keep Things...

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HOW TO BRING IN LEADS THROUGH INSTAGRAM

I’m going to let you in on a little secret of mine: Instagram is my all-time fave marketing platform.

When I browse the feed it feels like a midday coffee break and when I indulge in others Instagram Stories it feels like a behind the scenes business sesh. But honestly? Growing your own Instagram can be hard work!

Between their ever-changing algorithms, the sky-high expectation of a perfect aesthetic and the wanting to show enough behind-the-scenes to look real but never enough to show all of the “oh-my-word” moments, it can be a struggle!

That’s why today I wanted to share some Instagram tips I’ve accumulated...because us boss babes need to stick together, right?

Tip #1: Go for the Goal

Like anything you do for your business, you should go in with your desired outcome in mind. What’s your goal for hopping on Insta? Getting more customers? Showing your potential clients how amazing you are? Growing your tribe of femmepreneurs? All of the...

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DESIGN YOUR FACEBOOK BANNER IN 3 EASY STEPS

Got the Facebook banner blues?

Your Facebook banner is the first thing visitors see when they land on your Facebook Page. It communicates for you when you're sleeping, hanging with your fam and when you're doing your Instagram stalking of #allthethings. 

Your banner gives your visitors an INSTANT vibe about whether they want to stay and hang out.

And, I'm pretty pumped to share that it's easy to design.

Never feel stuck on what to include on your banner graphic ever again and go from banner blues to banner beautiful. 


Here are 3 easy steps to design your Facebook banner:

Step 1: Choose a goal for your Banner

Why is this important? 
Choosing a goal for your visual keeps your graphic focused and limits overwhelm for your viewer. Try to choose ONE key main takeaway for every graphic.

Is your goal to share your tagline or clarity statement so that your visitors know what you do and who you serve, or are you promoting something? If you are...

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