When most people think about branding they think of perfectly chosen colors and logos that are as recognizable as the greats — Nike + Coca-Cola, we’re looking at you! But really, babe, it’s so much more. So how is a business owner supposed to know what’s important when creating a brand that shines and what’s not?
Today, I sat down and created a list of the 5 top tips I wanted to shout from the rooftops (or really, my porch in Colorado ;) - there’s even cows ).
Here they are:
When you consider how your customer will be interacting with your brand, you can better decide how to make your website the most functional. What social media platforms are best to focus on, the kind of content medium they prefer — emails or blogs? Tweets or Lives? Blogs vs videos? — and the list goes on.
Next time you go to update your website or social pages I recommend looking at it from a...
As we head into launch season, I think it’s more important than ever that we have systems and content in place to make things as smooth as possible. After all, have you ever wanted to get something out into the world for your biz and later realized that you overlooked a key component — like visuals or important email copy? Stress city.
(I totally don’t speak from experience *nervous laughs*)
There are many components to a successful launch, but the one I’m a stickler on? You may have guessed it…
When sharing about your launch everything about it has to be in tip-top shape, including the visuals.
So where must you have standout visuals? Read below and download the free checklist, before you press “LIVE” on your next big reveal. xo
I know, the big Kahuna (+ the one you’ve likely thought of already) but when it comes to social media, well curated graphics are an absolute must. You’ll want to...
In my last post we discussed how to make Pinterest work for your business, but in this post I wanted to cover another important thing that so many people using the platform for business overlook: How to Style Your Pinterest.
I’ve gotcha covered, love.
At the top of my list is the overall aesthetic. When creating visuals for your social media platforms, you have to think about your branding — because it has to reflect all of the hard effort you’re already putting in. Keep in mind your brand colors, fonts + style of photos that makes you, you — your visuals should echo the same fab vibe you usually give off.
One of my tips?
Pull up your mood board and design your Pinterest visuals in Canva side by side! If your images were apart of the same fashion show, would they all be from the...
I’m curious, love. When’s the last time you evaluated your blog visuals?
Are you still going with the same style you did when you first started way-back-when?
Do you know you need an upgrade but just don’t know where on Earth to start?
I know how alllll of that feels (because I have been. there.) and that’s why today I wanted to whip-up a short + sweet post on the four blog graphics you need to make your latest post the Belle of the Pinterest-Worthy Ball.
Let’s get to it, yeah?
Your feature image should include your blog title and a tagline if you think it needs a little extra explanation — and don’t forget to make sure it keeps with your brand aesthetic! This one is numero uno because it can also double as the image that you use to post to Facebook. #winning
With Pinterest’s power to do incredible things for your biz right now (you can checkout how I utilize it here) this...
It should come as no surprise to you that I’m obsessed with Pinterest. With its aim to please aesthetically and importance skyrocketing in the world of small business promotion, it’s one social media network that truly embodies the heart of Nicholette Styles.
That being said, like with any social media bigwig, it can be a bit of an uphill battle making it work for you instead of just strolling (and pinning those stark white kitchen pics) aimlessly.
That’s why today, I wanted to share my top tried and true Pinterest tips with my fave femmepreneurs in all of the land. Because we all deserve to have an online presence that shines (and makes bank!)
Yep. This one may seem obvious, but you’d be surprised how many boss babes I work with who tell me they didn’t even know there was a difference between account options on Pinterest! When you convert to a business account it gives you important access to analytics, so that...
By now, you know that my love for IGTV runs deep, but giiiiirl, when I say that I know it isn’t easy, I feel you!
After all, it is another thing to plan on your content calendar and then cross your fingers + toes that your audience likes it.
But I like to think I’ve got my formula down to a science and wanted to share it with you all today.
This is how you can use it too:
I like to keep a running card on my “Social” Trello board of new ideas that arise. This allows me to jot down random ideas from the convenience of my trusty rose gold iPhone + gives me a wild kratt.
Some ideas are:
IGTV has officially become the it new thing + I’m seriously in love with everything about it.
But a lot of what I’ve been hearing is, “But, Nich, I’m stuck! How the heck do I come up with topics relevant to my peeps? How do I make this easy as pie so I don’t have yet another thing to add to my plate of biz tasks?”
That’s why today I wanted to share my Top 5 Secrets for Creating an IGTV Channel People Love.
At least 10, girl. You got this! If you’re stuck, think of things that people in your target audience would love to learn more about — don’t make this more complicated than it has to be.
Are you a health coach? A video on how to make your own celery juice without a juicer would be amazeballs.
Biz Strategist? How about a short vid on 5 practical ways to test interest? Or, how to sell (+ create) things your peeps actually want to buy?
Yoga Instructor? You could film a...
Que my latest obsession: IGTV.
And if you're wondering: "should I set up my channel, how do I do it? how is it different, what do I share and should you brand your channel?" - you're totes in the right place.
It’s a platform on Instagram that allows you to upload videos for your followers to watch while they’re in-app, so they can pop-in while they’re waiting in the parent pick-up line or at their Saturday morning DryBar appointment
It allows you to deliver that mad value, speak to your tribe like you would a girlfriend + ultimately, get in front of your audience (new + existing) more often!
Watch the video below to learn why it's making me do a happy dance in my office chair.
You’ve seen them, we’ve all seen them.
They’re fun, well-branded + addictive to boot. But only the “big” gals on the ‘Gram or the web design gurus seem to be creating them.
You know what I’m talking about: The Instagram Story Shareables.
The fun game trending on Instagram that allows users to share their content by having their followers fill in the blanks to random q’s, play “this or that” and answer other pieces that allow their own followers to get to know them better.
I love seeing what the gals in my heart are up to, what they want to see more of + what they’re probably a little sick and tired of. It will not only make you a better content creator, but a better biz boss too!
Not only are you creating something of value for your tribe, but you’re also participating in a...
If you read my last blog post you know how much I love Trello and all of its incredible abilities. It honestly makes my business (+ life!) so much saner.
But one thing I didn’t touch on that I feel all of you beautiful people have to know about? How it helps me batch content and in-turn simplifies my marketing process. It’s like gold!
A few things I batch on my bae, Trello:
I love batching my social media posts on Trello (I link to another platform I love, AirTable!).
It allows me to plan out my online marketing efforts ahead of time and see what I should be funneling into my goals for the month. Not to mention once you have team members, it’ll make their lives a million times easier! You can ask my girl, Kayli.
Trello is a fabulous place to keep track of monthly tasks you have such as curating blog posts for your site and newsletters to go out to your tribe! I label this my...