You’ve done the hard part.
You’ve thought about how you can best help your ideal clients, created the templates in Canva + figured out how to sell them in your shop.
But the next part?
You’re still scrambling trying to figure out how to let your peeps know they’re ready to roll — without having to bombard them with cold calls or an expensive advertising campaign.
Wondering how to market your Canva templates, love?
Using your newsletter list is a must when getting your products out into the world.
SEO is a fabulous way to get more eyes on your site with the fun part being it has the ability to attract a lot of people that aren’t necessarily in your circle yet (like the peeps who come to your site from social). I use to roll my eyes at this acronym 🤢 but now I focus on these key things and it's so much easier to stomach. ;)
I recommend downloading the Yoast plug-in — it provides an easy, accessible way for even the less techie of us to work on our search engine optimization.
Also, keep in mind:
A good title: 5 Tips for Writing Great Blog Posts
A bad title: 5 Ways I Write For Business Owners
I’ve made the mistake of playing hard to get or thinking they'll get it. But you have to SPELL it out and tell people what to do. I've skipped adding a "Click here to buy" and I paid the price, literally.
Some tips to make buying better for your customers?
Selling a template one-by-one is great — get that cash, girlfriend! But batching? It’s where the real big wigs come into play.
Think of what would make your customer’s lives (or visuals) easier.
This will encourage your peeps to buy more and also provide a heck ton more value.
Can I get a woot woot?!
One of the most crucial things to remember in business is that people buy from people.
Use your positive customer feedback on your social media feeds, get video testimonials + post them on your “reviews” page/section and feature them on product pages so that people who are on the cusp of buying are more highly encouraged.
And don’t forget, to get customer reviews, you have to ask!
A great way to get these are through emailing individuals who have bought + explaining how grateful you are for them. Then, ask if they’d mind writing/recording a short blurb on why they enjoyed your templates.
Many people (especially when your market is primarily other business owners!) are more than happy to support people they value + trust.
Want more useful info on making + selling the best Canva templates in your industry? Sign-up to be the first to know when The Canva Template Lab opens its doors again, here, and join-in on the fun!