Stress-Free Branding for Newbies
Want to create graphics for your business that actually match?
Images that work together? Images that connect, stand out and have your ideal clients stop scrolling and start paying attention to your message?
1. NAIL YOUR BRAND WORDS
With so many things to consider, like your why, ideal client, your values etc. let's just zone in one important question.
What do you want your ideal clients to FEEL when they land on your website?
What do you want them to feel when they see your images on Instagram, Facebook or Pinterest?
Pick 3-5 words. These will become your brand words.
Edit them down until you have the 3-5 words that you cannot part with.
Think of how you feel when you’re on your fave sites. What would be so freaking fab to accomplish feeling-wise when you ideal client lands on your website?
Do you want them to feel fun, edgy, ambitious or feminine, inspired and natural?
Think of the feelings that most resonate with you in your everyday life. Often your personal taste and your ideal client’s taste will be similar.
Write them down on a post-it, stick them on your cork board, and even better, put it on your Big Picture Trello Board. Just make sure you see it every day, so it becomes part of everything you do and create for your biz.
2. NAIL YOUR VISUAL VISION
Whenever my toddler asks me this, I always try and leave what I'm doing to say "YES"! It's not always possible, but 9/10 times, he then moves on to something else and I can continue with my task.
Playing is good for my creativity.
My soul gives me that same grin and eye twinkle my toddler does. To nail your visual vision and communicate your personal style in your Biz - you need to play.
Schedule some time in your calendar to play. 30 minutes will do the trick.
Pick up some of your fave magazines or gather ones you have at home.
Make yourself a cup of tea, play Pink Martini on Pandora (or other tunes of choice - whatever helps you get out of your head and into your intuition) and set a timer for a few minutes.
Start tearing out images that you feel drawn and connected to. Don't analyze, just play.
It could be spaces, places, people, fonts, colors, layouts, even that scatter pillow with the pretty print. Make a note of ideas that come up that you’re not seeing in the magazines, you’ll be able to find them online and print them out later.
Do the images you are collecting, correlate with your brand words? Do they have the same vibe? Great! You're on the right track!
No? What needs adjusting? Feel into the answer.
Also look at your everyday spaces, like your home office, living room, closet etc. for cues on things unique to your style.
Put your pics up on your wall. Somewhere you'll see them everyday.
Each time you look at your wall, remove an image that no longer resonates. Repeat, until you're left with the images you can't bear removing. That’s your #sweetspotbaby!
You can do this exercise on Pinterest, but it helps to take a break from what others are doing and just FEEL out what you like.
3. NAIL YOUR SIGNATURE STYLE
You might not have realized this but you’ve just pinned down your personal style baby!
Just look at your wall. Look at your surroundings. Your closet. You've got inspiration for days.
Time to capture its essence!
Let's create your Personal Style Statement (PSS). Your Personal Style Statement is the general feel and vibe your "pinned" images, fonts, and colors give you. It ties in with your Brand Words.
Here's an example of mine:
Cozy, crisp and clean with wooden and marble backgrounds, touches of nature (flowers / greenery) and royal / dark blue and rich gold.
Don’t worry about it not being perfect. Write down similarities. Light or dark photography? What colors repeatedly come up? What textures or patterns? How do these tie in with your Brand Words?
Write down your own Personal Style Statement and put it on your wall or somewhere you’ll see it often.
(Pretty) Pencil to paper works miracles.
Now you have a visual vision, and that's all you, baby!
You can recreate your wall in Pinterest if you want to. Scan your pics, take pics with your phone or find similar images online to help you with the next step on your branding journey.
YOU DID IT!
I've given you initial steps you need to nail your own personal design style. Now you have a great starting point. This is the filter your run across all your images and graphics you create for your business.
Is this ... coherent with my brand words?
Is this …. coherent with my personal style statement.
It can be tricky when you're bombarded with what everyone else is doing. The key is to create moments of silence to listen to what your subconscious is already showing about your style.
I'm excited to see how these exercises workout for you. It's okay for your initial vision and end result to be completely different, and in fact that’s a great thing.
Once you're happy with your end results, it’s time to create your moodboard and pick your colors, fonts and the elements you need to put together your brand board.
Don’t worry I'll show you how to do that. Check out How to create your mood board.
1. Go check out the moodboard turorial I created for you.