When most people think about branding they think of perfectly chosen colors and logos that are as recognizable as the greats — Nike + Coca-Cola, we’re looking at you! But really, babe, it’s so much more. So how is a business owner supposed to know what’s important when creating a brand that shines and what’s not?
Today, I sat down and created a list of the 5 top tips I wanted to shout from the rooftops (or really, my porch in Colorado ;) - there’s even cows ).
Here they are:
When you consider how your customer will be interacting with your brand, you can better decide how to make your website the most functional. What social media platforms are best to focus on, the kind of content medium they prefer — emails or blogs? Tweets or Lives? Blogs vs videos? — and the list goes on.
Next time you go to update your website or social pages I recommend looking at it from a customer’s point of view and ask yourself these questions:
Speaking of customer experience, make sure you nail down your ideal customer, love!
Really getting crystal clear on who your dream customer or client is will make branding your biz, creating content + putting together offerings so much easier.
I like to encourage my VIP ladies to dive deep + think about:
After answering those questions, write a paragraph or two about your dream client’s day. From when they wake-up and have their morning cuppa (or TeaForte tea) ‘till they hit the hay. Make this detailed + have fun!
Answering these questions will help your brand come together much smoother.
Knowing exactly why you’re in your industry is so important, friend. It will help you do many essential things for your brand like:
Having a clear brand message will help you succeed in setting yourself apart in all of these areas and make it (mostly) easy breezy when coming up with content ideas.
Oh, how I adore a good moodboard. Not only are they fun to create and browse through on Pinterest, they’re also an incredible tool for when it comes time to brand your biz.
My steps for creating a brand mood board are:
Refer back to this when creating social media copy, images for your site, your logo, blog posts, email campaigns, etc. I like to print mine out and stick it on my vision board.
Lastly, make it easy for people to recognize you no matter where you are! Bring your branding to your website, all of your social media platforms, marketing materials, business cards and anything else that’s associated with your business.
For example, I advise using the same profile photo on all social channels, the same tone in my email copy as on my blog and the list goes on. It makes it easy for people to remember you, and repetition is your friend.
Do you have questions about creating a brand and biz you love? Pop ‘em in the comments and sign-up to be the first to know when the Canva Template Lab goes live so you can dive even deeper into your branding journey!