So you’ve finally created your first freebie — yay! You’ve put in the hard work and now you’re well on your way to growing your email list. Before you know it, you’ll have an engaged audience at your fingertips who can’t wait to receive all the wonderful value you have to give.
But here’s the thing, friend. It doesn’t matter how epic your opt-in is if nobody knows about it! The hardest part may be over, but now it’s time to share your freebie with your tribe, followers, and soon-to-be superfans.
To continue building your list over time, you need to consistently market your freebie — but that doesn’t mean you have to spend hours a day getting it in front of your peeps.
I’m here to share tips on where to focus your efforts, and how you can use stunning social media graphics to get your opt-in noticed. I’ll also show you how you can batch-create visuals that you can reuse over and over again, saving you loads of time in the long run.
And do you want to know a secret? You don’t have to do #allthethings at once.
Start slow. Pick one of these channels to focus on for now, and learn to really master it before moving on to the next. Think about where your peeps hang out online the most, and focus your efforts there first.
And if you need some more tips on exactly how to create these graphics, I’ve got you covered. Snag my full Opt-In Promo Guide — and your freebie will be stealing the show in no time.
Okay, let’s dive in.
Your blog already has an engaged audience, so don’t forget to reach out to your tribe there! This is where your followers already go to get their hands on the awesome content you create, so your opt-in will be well received here.
If you’ve been blogging for a while, though, you already know that you need graphics to really get your content noticed. There are at least three places where you can use gorgeous social media graphics to draw attention to your opt-in on your blog, no matter what you might actually be blogging about:
There are sooooo many ways you can share your opt-in on Instagram! It’s probably the most versatile social media, and a great tool for getting your freebie in front of your tribe.
Go old school (kinda) and share your opt-in with the IG world directly in your feed. No matter what stage you are in creating your opt-in, you can drive engagement on your feed and get people interested in your freebie:
The same idea goes for your Instagram stories. Remember that while your followers don’t expect your stories to be quite as polished as the content in your feed, you still want to stay on-brand and capture their attention with graphics:
Just be sure to alternate what you’re sharing on your stories vs your feed, so your followers aren’t seeing the same content on repeat on the same day.
IGTV isn’t just for your favorite beauty vloggers to share their morning routine — you can use it too!
Your Instagram feed is prime real estate when it comes to converting soon-to-be-fans into active followers — so use all of it to talk about your opt-in!
Once you’ve talked about your freebie on your Stories, create a highlight for that content. And don’t forget to mention your opt-in in your bio (“Download my freebie for X”) and then link to your freebie in your ‘link in bio’ to make it extra easy for your followers to snag it.
Facebook is another great tool for promoting your opt-in on repeat — yep, even without investing in Facebook ads!
As long as you have a Facebook page, you have a way of getting your freebie in front of the people who need it most. Here is a list of ways you can use social media graphics to promote your opt-in on Facebook:
If you’re including video training in our opt-in, don’t forget to brand your YouTube video with a thumbnail that stands out in the YouTube search results. This also helps make sure your content looks on-brand and professional.
Bonus bonus — You can also share your freebie in any YouTube video you create! Include a linked graphic at the end of your video that encourages them to download your opt-in if they’re looking for more great content. It can be as simple as: “Want to [insert your audience’s problem here]? Grab my free resource to [insert your freebie’s solution here]”
Feeling inspired to create social media graphics that steal the show and make your followers ready to opt-in to your freebie? I’ve created a comprehensive guide just for you, with a checklist to follow for every social media platform mentioned here and a list of the ideal dimensions for each type of graphic.
And let’s face it — you don’t have hours a week to create graphics for your social media channels. The easiest way to do all this promo (in less time and with practically zero design experience) is to batch create your graphics using a tool like Canva.
Canva templates make it super easy to create graphics for social media (and anywhere else on the internet for that matter!). No more scrolling through Insta for visual inspo, no more trying to remember where you jotted down your brand colors — Canva templates take care of it all for you.
I’ve got you covered with a full selection of templates in The Canva Template Shop, including The Canva Social Media Template Bundle, so you can connect and convert without spending hours trying to magically become a graphic designer.
So, friend — where will you start sharing your fab opt-in? Which social media graphics are you most excited to create? Let me know in the comments!