In this ‘Prep for More Sales’ blog series, I’m sharing five days worth of easy tweaks you can make to optimize your sales page and get yourself ready for your most profitable sale ever! Each of these super actionable quick wins can be implemented in 20 minutes or less and will have a HUGE impact on the conversions + clarity of your page. Let’s get that money, honey!
Have you ever taken one look at a landing page and been so immediately overwhelmed that you scrambled to exit out ASAP?
Yep, you know the ones I’m talking about. Those landing pages that are decorated with ALL the bells and whistles, and throw so much information at you that you have no idea where to look.
Having an overcrowded sales page is the WORST thing you can do if you want to deliver a shop-able customer experience. Because, let’s face it — nobody wants to buy after clicking out of pop-ups, scrolling for days, and reading a novel of copy just to figure out what the heck you’re selling. Am I right or am I right?
If you really want to optimize your page for conversions, you’ve got to limit all those distractions babe. Figure out the bare bones of what your buyers NEED to know and ditch the rest.
The ONLY action you want your sales page’s visitors to take is “Buy Now”. No links to your newest blog post or your latest freebie, no matter how fabulous it may be. Repeat after me: LESS. IS. MORE.
Let that be your design mantra from now on — whether it’s an Insta graphic of a full-fledged sales page.
To make this super actionable and easy, I’ve created a handy checklist for you. Use it to make sure you’re limiting distractions on your sales page as much as possible.
Pull up your sales or landing page right now. If it’s not finished yet, that’s totally fine. Just take a look at what you’ve created so far, even if it’s just a doodle outline in your fave notebook. How does it measure up to this checklist?
I asked my friend Megan Taylor, who specializes in marketing + copywriting for online entrepreneurs, to chime in on this last one:
“When it comes to a sales page, don’t try to be super clever or creative with your copy — save it for your nurture emails or Insta posts. This is the time to clearly lay out what you’re offering and how it’s going to make your buyer’s life better, not try to share your story or be their new BFF.
Write your sales page as if you were on a sales call with your ideal buyer: keep it conversational, helpful, and crystal clear. When you’re done, read the whole thing out loud to make sure it sounds natural. If things aren’t rolling off the tongue, or don’t sound ‘you’, it’s time to tweak.”
If you’re not ticking all those boxes, it’s time to do some tweaking, friend!
Lucky for you, there’s more to come! Here’s what else you’ll learn in the ‘Prep for More Sales’ blog series:
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See you right here again soon!