Mood boards are such a great way to gather inspiration for a project, be it to brand your biz or makeover your home office.
In your business, your mood board sets the tone for your branding and helps you to set the vibe to connect with your ideal clients.
It’s a way for your ideas to come together seamlessly and is meant to inspire the pants off you, so that you in turn inspire the skinny jeans off your ideal clients (not literally! No one’s getting naked here!).
Having your mood board in place also makes it easy to put together your brand board, and to see which parts of your vision for your business needs adjusting.
It’s a great feeling to see your vision and personal style come to life.
In this tutorial, I’m going to show you how to use my free Canva Template to create your own brand and mood board.
I've also teamed up with Rachel from Haute Chocolate, to show you how you can use her gorgeous images and graphics.
Not sure where to start?
Grab your Canva Template in my Free Resource Library. Then watch the video below or follow the steps below the video. (New to Canva? I share some awesome tips in the Canva 101 video tutorial that you'll also have access to).
Ready? Let’s get started!
Pinterest is great to use as an online “scrapbook” to collect ideas. Close the extra tabs on your computer, set a timer (otherwise you'll be pinning for days), and start collecting ideas, pictures, and fonts that appeal to you.
You can also pick up a few magazines from your fave bookstore and rip out the pages that you feel drawn to (see this awesome exercise here). It helps to have your brand words (link) close by.
Go through your images and remove your least favorite ones. A theme will start to develop that will set the tone for your project. What similarities do you notice? What colors are you picking up on?
Place your images onto your Canva Template.
I like to screenshot or save out my Pinterest Images to a folder on Dropbox or your Desktop (> Label biz mood moard Month Year).
I then import them into a Photo Folder in Canva (Canva for work, only) so that they are all in one convenient place. I demonstrate this in the video too.
Once you have your images in Canva, start placing (or “dragging”) your images into the frames provided in the template. Keep playing until it looks and feels just right. You can also find some mood board inspiration on Pinterest if you’re feeling stuck.
Look for similar colors or one specific color that shows up in most of your images.
You can use the ColorZilla tool to get the hex code (6 digit color code) from your favorite images and to start creating your color palette on the side of your mood board to see how these colors go with the images and textures you’ve collected in your mood board.
Don't worry about getting it perfect, just start getting it all together in one place!
Your Color palette is one of the first key elements of your brand board.
A brand board is the place where you put all your brand elements so you can see them in one place. Brand elements include your main logo, sub logos, color palette, patterns, fonts and icons.
The aim is to complete the areas provided and start collecting these brand elements. These brand elements will form the foundation of your brand recipe, which is the set of ingredients you have use to create graphics for your business.
However, please don’t get stuck or discouraged by a logo, your colors, or even picking the final style of photography you'll use in your business.
Clarity on your brand strategy does not happen overnight and each element is a puzzle piece. You'll get even more clarity by plugging in fonts, patterns, a logo idea, and so on, knowing that you can come back and change things. Clarity will come by giving yourself permission to play with this and allowing these colors, fonts, and ideas in your head to “play with each other”.
If you’re feeling stuck with this, ask for some feedback in the Clever with Canva FB Group. We’re always eager to help a Biz Friend out.
You might still be tweaking your brand boards, but once your mood board is complete you’ll have a better idea of the direction you want to take for your project. Yay! Feels pretty sweet, right?
So save this template as a PDF and print it out or frame it to inspire you
1. HDownload your own Canva Template. (and get access to the Free library of trainings, tips, tools and more to use Canva better).
2. Come show us your master piece or bring your Q's to the Free Clever with Canva Group.