You can be super creative with a quote card and once you've created your Brand Kit and Mood Board, it’s so much easier.
If you want to create consistency across all your graphics, start by creating a design recipe for yourself by following these three important tips below.
By starting with your quote card, you’ll notice what you like, how your branding elements (fonts, colors, images, and patterns) play together and you'll also get a sense of your own design style (even if you're just starting out!).
Creating your own design style definitely takes time and practice, and it also helps paying attention to the images you repeatedly Pin and find yourself attracted (to both online and offline).
1. What are you creating?
2. Who are you creating it for?
3. Why are you creating it?
I recommend answering these three simple questions every time you create an image for your business. Before you know it, you'll know the answers by heart.
Knowing the answers to these three questions will help you create designs faster, give your design more clarity, and help your ideal client know in a matter of seconds what your quote, blog, message, tip, etc. is all about.
It doesn’t have to be complicated. Here are two examples of how these questions could be used:
1: A FACEBOOK MAKEOVER CHALLENGE
WHO: Biz Babes who want to update and revamp their FB Business Page.
WHAT: It’s a five-day challenge, with a short video. There are also daily design tips and bonus tips.
WHY: My ideal client wants to set up their FB Biz page more strategically, without paying someone else to do it. They want their FB Page to look professional, on-brand and stylish.
2: MONDAY QUOTE CARD FOR INSTAGRAM
WHO: Your ideal client is scrolling through Instagram first thing on Monday morning in search motivation.
WHAT: A quote card design to motivate her on Monday morning.
WHY: To stay relevant in her life and provide a solution for a specific time in her day.
A lazy eye needs simplicity.
You want to make sure that you only use 1-3 fonts, that your fonts and the overall design is easy to read and has good use of space and hierarchy.
Our eyes find it hard to scan or process many fonts, colors and objects. Limit your colors and if you have six brand colors, don't use them all in one design.
Keep your image clear and simple, and make sure that every brand element has a purpose. Make sure there’s an obvious takeaway for your ideal client.
Your visual marketing should be consistent.
Are you using patterns, borders, colors, images and filters that reflect your style guide?
Stick to your branding to ensure consistency across all your visuals. I know it’s hard not to get "shiny font syndrome", but you want your peeps to start recognizing your work. If you keep changing your branding, it becomes difficult for them to notice you.
Remember if you confuse them, you lose them!
Don't use all of your Branding elements in one design.
Sometimes it helps to take a visual break from your design and return to it later, with a fresh perspective. See how you can simplify your design even more. Edit out the non-essentials and don’t forget to add your watermark or logo. Quotes are one of the most shared and pinned images, so you want to make sure that peeps can track down the original creator.
Create four go-to quote card layouts that you tweak and re-use in your business.
1. Use these tips to create your next quote card. I suggest creating four go-to templates to cut down on design time and help your images look consistent.