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Marci McAvoy Graphic Design [Client Spotlight]

If you’ve been following along with me for a while, you know I LOVE my clients. Getting to work with so many amazing biz owners to transform their businesses + brands lights my heart on fire! And getting to share about their AMAZING businesses with you… it really is the best.

My favorite part of a project is when we sit down together to brainstorm + dream about the future of my client’s biz. Once we start talking about their mission, vision, values + goals — the real magic of what they do — we can start working to transform their business from the inside out. 

What may look like some color swaps + fresh design on the outside, actually represents HUGE steps they’re taking toward reaching their goals + transforming their business! 

You’ve gotta see it to believe it. Which is why I’m so excited to share this before + after story with you today, friend.


A Bit of Background on Marci

I am so excited to introduce you to my client...

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Grid + Glam Brand Redesign [Client Spotlight]

I don’t know about you, babe, but I’m a total sucker for anything with that ‘before and after’ element. Home renos. Makeover montages in chick flicks (Anne Hathaway still did it best in The Princess Diaries, if you ask me). And of course, everyone’s fave, Queer Eye!

There’s something so magical and transformative about a makeover — especially in business, where the simplest of changes can make such a BIG difference. 

What may look like a simple font swap or color change on the outside usually involves a lot of brand soul searching and strategy on the inside. And, when done right, these branding changes can totally transform your business — from giving you more authority in your niche, to delivering a better user experience that gets you MORE leads + conversions. 

Are you ready, friend? Cause we’re about to have a Queer Eye moment up in here.

 

 

A bit of background on Grid + Glam

Friend, meet...

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What is a Company Guidebook? (And Why Your Creative Biz Needs One)

Tell me the truth, love… do you ever feel like your brand elements are a #HotMess? 

You’ve invested time and money into beautiful, impactful branding, but it’s scattered all over the place! Your logo + stock photos are on Dropbox, your headshots and copy files are in Google Drive, and your fonts and brand colors are in the Sticky Notes app on your desktop. 

Don’t get me wrong — you can absolutely get shiz done this way. But, finding everything you need to design a graphic can be a total nightmare. Scrambling to find your bio and headshot for each new partnership is a total time suck. And when it comes to onboarding a new team member (like that rockstar VA you’ve had your eye on for months), you waste DAYS just showing them where everything is!

The thing is, that #HotMess is costing you so much time. And in the biz world, time = money, honey! 

The easy-as-pie, time-saving, totally business-changing solution? You need a Company...

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Discover the Best Social Media Platform for Your Business (QUIZ)

Whether you’re just starting your online business or you’re feeling a little burnt out from trying to do ALL the things, it’s totally normal to question whether you need to bring your A-game to every single online platform. You’re sooo not alone! I hear this ALL the time.

Let me tell you the good news, love: you don’t need to be #killingit on every single platform to run a successful online business. It’s way better to take things one platform at a time, going slow and steady and making sure you’ve ironed out all the kinks in your content creation process before taking things to the next level.

So go on, let out that breath you’ve been holding in. Doesn’t it already feel like a BIG weight has been lifted off your shoulders? 

If you really want to make a big visual impact online, your first step is to get crystal clear on the best social media platform for your business. 

Don’t panic! I’m not saying that you...

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Why you need attention-grabbing graphics [Prep for More Sales Series — BONUS Tip]

In this ‘Prep for More Sales’ blog series, I’m sharing five days worth of easy tweaks you can make to optimize your sales page and get yourself ready for your most profitable sale ever! Each of these super actionable quick wins can be implemented in 20 minutes or less and will have a HUGE impact on the conversions + clarity of your page. Let’s get that money, honey!


I’m all about saving the best for last, babe, which is why I’m coming at you today with my very best tip for getting your offer in front of your dream buyers: attention-grabbing graphics.

I’ve heard every excuse in the book from online biz owners who think they don’t need visuals to promote their offer. 

 “I sell physical products, can’t I just use my product images?”

“My sales copy is the bomb.com — I don’t need visuals to sell.”

“I’m not a designer, so I don’t think my buyers expect me to...

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How to Create Urgency to Sell Out Your Offer [Prep for More Sales Series — Part 5 of 5]

In this ‘Prep for More Sales’ blog series, I’m sharing five days worth of easy tweaks you can make to optimize your sales page and get yourself ready for your most profitable sale ever! Each of these super actionable quick wins can be implemented in 20 minutes or less and will have a HUGE impact on the conversions + clarity of your page. Let’s get that money, honey!


Hey, babe! I see you and that amazing, totally irresistible offer you’ve created.

You’ve committed to a discount so wow-worthy that your peeps need to read it twice to really believe it. You’ve thrown in some valuable bonuses to sweeten the deal. And you’ve written promo copy that busts through all your buyers’ objections. 

… Now what?

Now comes the best part: building so much hype for your incredible offer that your buyers can’t wait to hit that “Buy now” button!

 

 

Think about it, love — how often do you...

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3 Tips for Making Buying from you Stupid Easy [Prep for More Sales Series — Part 4 of 5]

In this ‘Prep for More Sales’ blog series, I’m sharing five days worth of easy tweaks you can make to optimize your sales page and get yourself ready for your most profitable sale ever! Each of these super actionable quick wins can be implemented in 20 minutes or less and will have a HUGE impact on the conversions + clarity of your page. Let’s get that money, honey!


Alright babe, I want you to think back to the last online purchase you made. Doesn’t have to be for your online biz. Me, I’m thinking about my latest Anthropologie spending spree. (My fave )  

What was the shopping experience like? Was it super easy to find what you’re looking for? 

What about when it came to actually hand over your hard-earned dollars for that thing that caught your eye? Did you find the “Buy Now” button in, like, 3 seconds flat? Were you able to auto-fill your credit card or PayPal deets and move on your merry way?

 

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How to bust objections + make potential buyers think you’re a mind reader [Prep for More Sales Series — Part 3 of 5]

In this ‘Prep for More Sales’ blog series, I’m sharing five days worth of easy tweaks you can make to optimize your sales page and get yourself ready for your most profitable sale ever! Each of these super actionable quick wins can be implemented in 20 minutes or less and will have a HUGE impact on the conversions + clarity of your page. Let’s get that money, honey! 


Hands up if you ever wished you could read your buyers’ minds. 

Yep, thought so.

Knowing what your tribe is thinking would make it SO much easier to create products and services that serve them… not to mention figure out what’s standing in their way of hitting that “Buy Now” button on something that’s actually going to make their lives a gazillion times better. 

 

 

But here’s the deal, babe. You can rub that crystal ball all you want, but it’s never gonna happen. So you’ve got to do the next best thing: talk...

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How to Limit Distractions on Your Sales Page to Increase Conversions [Prep for More Sales Series — Part 2 of 5]

In this ‘Prep for More Sales’ blog series, I’m sharing five days worth of easy tweaks you can make to optimize your sales page and get yourself ready for your most profitable sale ever! Each of these super actionable quick wins can be implemented in 20 minutes or less and will have a HUGE impact on the conversions + clarity of your page. Let’s get that money, honey!


Have you ever taken one look at a landing page and been so immediately overwhelmed that you scrambled to exit out ASAP? 

Yep, you know the ones I’m talking about. Those landing pages that are decorated with ALL the bells and whistles, and throw so much information at you that you have no idea where to look. 

Having an overcrowded sales page is the WORST thing you can do if you want to deliver a shop-able customer experience. Because, let’s face it — nobody wants to buy after clicking out of pop-ups, scrolling for days, and reading a novel of copy just to figure...

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How to Create a Totally Irresistible Offer [Prep for More Sales Series — Part 1 of 5]

In this ‘Prep for More Sales’ blog series, I’m sharing five days worth of easy tweaks you can make to optimize your sales page and get yourself ready for your most profitable sale ever! Each of these super actionable quick wins can be implemented in 20 minutes or less and will have a HUGE impact on the conversions + clarity of your page. Let’s get that money, honey!


Whether it’s your first sale or your fifth, it’s easy to feel stuck when it comes to creating an offer your peeps can get excited about. We’re surrounded by offers and promotions and content all the time, and it can be hard to cut through all that noise and focus on what’s really going to work for your biz. 

What does it take for an offer to be totally irresistible?

 

 

Well, for starters, it doesn’t mean you have to offer a whopping 50% discount just because your fave retailer is doing it. Spoiler alert: especially if this is a Black Friday...

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