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MY TOP 5 SECRETS FOR CREATING AN IGTV CHANNEL PEOPLE LOVE

IGTV has officially become the it new thing + I’m seriously in love with everything about it.

But a lot of what I’ve been hearing is, “But, Nich, I’m stuck! How the heck do I come up with topics relevant to my peeps? How do I make this easy as pie so I don’t have yet another thing to add to my plate of biz tasks?”

That’s why today I wanted to share my Top 5 Secrets for Creating an IGTV Channel People Love.

Let’s go!

1. Brainstorm a List of Topics

At least 10, girl. You got this! If you’re stuck, think of things that people in your target audience would love to learn more about — don’t make this more complicated than it has to be.

Are you a health coach? A video on how to make your own celery juice without a juicer would be amazeballs.

Biz Strategist? How about a short vid on 5 practical ways to test interest? Or, how to sell (+ create) things your peeps actually want to buy?

Yoga Instructor? You could film a...

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WHAT IS IGTV

How many times have you wanted to watch a vid that a biz babe you love posted, but didn't have a whole 45-mins to commit to her goodness?

Que my latest obsession: IGTV.

And if you're wondering:  "should I set up my channel, how do I do it? how is it different, what do I share and should you brand your channel?" - you're totes in the right place. 

 

What is IGTV?

It’s a platform on Instagram that allows you to upload videos for your followers to watch while they’re in-app,  so they can pop-in while they’re waiting in the parent pick-up line or at their Saturday morning DryBar appointment 

It allows you to deliver that mad value, speak to your tribe like you would a girlfriend + ultimately, get in front of your audience (new + existing) more often!

Watch the video below to learn why it's making me do a happy dance in my office chair.
 

Here’s why I’m loving it:

  • It gives you a fun way to show-off your personality...
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THE NEW INSTA-TREND: SHAREABLE GRAPHICS

You’ve seen them, we’ve all seen them.

They’re fun, well-branded + addictive to boot. But only the “big” gals on the ‘Gram or the web design gurus seem to be creating them.

You know what I’m talking about: The Instagram Story Shareables.

The fun game trending on Instagram that allows users to share their content by having their followers fill in the blanks to random q’s, play “this or that” and answer other pieces that allow their own followers to get to know them better.

Here’s why I personally love the Shareables:

1. A Fun Way to Survey Your Peeps

I love seeing what the gals in my heart are up to, what they want to see more of + what they’re probably a little sick and tired of. It will not only make you a better content creator, but a better biz boss too!

2. Allows Your Community to Share Your Visuals

Not only are you creating something of value for your tribe, but you’re also participating in a...

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WHY I LOVE TRELLO TO BATCH CONTENT

If you read my last blog post  you know how much I love Trello and all of its incredible abilities. It honestly makes my business (+ life!) so much saner.

But one thing I didn’t touch on that I feel all of you beautiful people have to know about? How it helps me batch content and in-turn simplifies my marketing process. It’s like gold!

A few things I batch on my bae, Trello:

1. Social Media

I love batching my social media posts on Trello (I link to another platform I love, AirTable!).

It allows me to plan out my online marketing efforts ahead of time and see what I should be funneling into my goals for the month. Not to mention once you have team members, it’ll make their lives a million times easier! You can ask my girl, Kayli.

2. Blog Posts + Newsletters

Trello is a fabulous place to keep track of monthly tasks you have such as curating blog posts for your site and newsletters to go out to your tribe! I label this my...

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5 REASONS YOUR BRAND NEEDS TRELLO

It’s no secret that your tribe recognizes you by your brand, gorgeous.

Whether it’s the colors you choose, the fonts you carefully select or the content you post, it’s vital that you go in with an organized action plan that makes the people in your community say, “Whoa this chic is amazing!!”

Sound great but not quite sure where to even begin at organization it all? I use and LOVE Trello to keep all my go-to brand resources in one convenient place.

And, I’ve put together a list of my Top 5 reasons your Brand might love and need Trello too.

Let’s get right into the nitty-gritty, shall we?

1. It’s board feature rocks

Trello allows you organize your tasks by board and it has been a game changer in my biz. I love that I can now see my tasks and even organize them to make sure I’m reaching my bi-weekly, monthly, quarterly and yearly goals!

2. Organize by color

This may seem rudimentary, but friends!? I never realized...

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5 STEPS TO SELLING YOUR FIRST CANVA TEMPLATE

If there’s one thing I love: It’s creating Canva templates. (Okay, and my family + Pomeranians. Obvs.) 

If there’s another thing I love, it’s talking about creating Canva templates.

In fact, people ask me all the time how in the heck I create and sell my editable Canva templates. From graphic designers to VAs to network marketers to biz babes with an eye for design, everybody wants to know my secrets. Good thing I’m a giver and absolutely love to share ‘em! ;)

I’m writing you today to do just that.

Below, I walk you through the 5 steps you need to take to create your first ever editable Canva template product.  


Step 1: Assess your skills

What makes you so different?
First of all, you need to know what problem you solve (or will solve) for your dreamies. What do peeps say you’re good at? What do you do that makes you wonder, “How in the world do other peeps not know this?”– and how can you create a...

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CANVA TEMPLATE DESIGN MADE EASY


Do you dream of creating your own editable Canva templates and adding it as a new or additional offer for your clients?

Whether you already know the basics or just want to take it to the next level, here is my 3 step system for creating my own editable, Canva templates for my peeps.

Ready to set up shop like a pro? Let's go!


1.  Develop your strategy

 What will draw your tribe to your designs? We can’t be everyone's Starbucks order, but let's make sure you impress the right peeps. Think about the person you want to help, their unique challenges and then identify the solution you want to solve using your Canva skills.

Questions to ask yourself:
What are their biggest challenges? What product or solutions would help them with this? How they will use it, get to it, and how will it be different?


Do they feel stuck with design, to they lack the creative vision to start from scratch, do they need a full-fledged solution for their blog or Instagram or do they simply lack...

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YOUR BIZ IN VISUALS CHALLENGE

Are you craving something different - with your visuals, your captions, your work?

Does your tribe need a reminder of why you are all that and a bag of sweet potato chips?  … Do you?  If so, you’re in the perfect place.

It happens, love. Sometimes, we stall. 
Sometimes we just need a change. Sometimes we just need to try something new.

Drive a different route. Order the special, limited time latte at Starbucks. Have rocky road ice cream for breakfast (just kidding about that last one. Maybe).

Or you know...take on a challenge to put the fire–and the fun–back in your biz and visuals!

If you’re ready to shake things up inside your biz and remind your peeps you exist (and you rock–cause you do ;) )...I’ve got something just for you.


I’m hosting a FREE 4-day challenge called, Your Biz In Visuals: 
A 4-Day Challenge to share what you do and who you serve...in style (Whaaat?!)

This short and sweet challenge...

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HOW TO CREATE YOUR FACEBOOK GROUP COVER

Your Facebook group cover is the VERY first thing new members will see when they click over to learn more about your group.

Does it communicate with clarity, cohesion (and class) what your group is all about?

If not, it’s time for us to get your cover connecting and converting for you! Pinky promise it’s easier than you think! Your group is not just another Facebook group - so don’t you dare look it!



1. Write your copy FIRST

In a previous post, How Facebook groups can seriously change your business, I talk about the importance of being clear about the purpose of your group and how it will benefit both you and your members.

It’s important to be clear on who your group is for, and what members can expect to learn from you.

In her course, Fab FB groups, Caitlin Bacher teaches about having a clear hook and valuable freebie exclusive for members.

Having a really good plan in writing (or a google doc) will help you know what copy will go in your graphic.

...
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HOW FACEBOOK GROUPS CAN CHANGE YOUR BIZ

Facebook groups — chances are you’re apart of many, and participate in a few, but don’t have your own.

And to that I ask: Why the heck not, gorgeous??

Hosting your own Facebook group is a fabulous way to engage genuinely with your tribe, showcase what you do best and gain new clients who already know they love your work!

Sound great but still scrambling around aimlessly wondering how to do yours right so people actually want to stick around?

Let’s have a chat.

1. Remember This Is Your First Impression

For many people, your Facebook group will be their first impression of you and how you present yourself is extremely important. Before you start spreading the word about your new (incredible) Facebook Group, make sure you:

  •  Have your graphics in order + polished.
  • Have a clear “about” written so people know what exactly they’ll gain from joining.
  • Get clear on a posting schedule that works not just for your schedule, but for your business...
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